On the other side, while freemium can be an efficient way to gather large numbers of potential customers, companies have found that it’s a challenge to convert eyeballs into those willingness to pay.Ī freemium strategy makes sense for companies like Pandora internet radio, where there is a very low marginal cost, approaching zero, to support free users.
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The model is based on giving away some services for free to 99% of the customers, and relying on the other 1% of the customers to pay for premium versions of the same service. however, their competitor Spotify is using the same business model. Pandora is an example of the “freemium” business revenue model. People loves Pandora but they were unwilling to pay for the service. People listened to their 10 hours for free and then refused to pay for the annual service. Pandora’s first business model was to give away 10 hours of free access, but the result for their first business model have problems. The service can be accessed either through a web browser or by downloading and installing applications on the user’s device such as a personal computer or mobile phone. The pandora radio service plays musical selections of a certain genre based on the user’s artist selection. The radio service is available only in three countries, they are Australia, New Zealand, and the United States. Pandora Internet Radio, also known as Pandora Radio or simply Pandora, is a music streaming and automated music recommendation service.
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